The Effect of Involvement, Arousal, and Pace on Claim and Non-claim Components of Attitude toward the Ad

Media Psychology

Volumn 1, Issue 4, 1999, Pages 331-352

  Yoon, Kak ^a   Bolls, Paul D ^b   Muehling, Darrel D ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b SOUTHERN ILLINOIS UNIVERSITY EDWARDSVILLE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0013136334     PISSN: 15213269     EISSN: None     Source Type: Journal    
DOI: 10.1207/s1532785xmep0104_3     Document Type: Article

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