Did your efforts really win customers' satisfaction?

Industrial Management and Data Systems

Volumn 103, Issue 3-4, 2003, Pages 253-262

  Chien, Te King ^a   Chang, Tien Hsiang ^b   Su, Chao Ton ^c  

^a TA HWA INSTITUTE OF TECHNOLOGY   (Taiwan)

^b LEADER UNIVERSITY   (Taiwan)

^c NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Competitive strategy; Customer satisfaction

Indexed keywords

COMPETITION; CUSTOMER SATISFACTION; DATA ACQUISITION; STRATEGIC PLANNING;

COMPETITIVE STRATEGY;

INDUSTRIAL MANAGEMENT;

EID: 0041862565     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570310470647     Document Type: Review

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