Building trust early: The influence of first and second order expectations on trust in international channels of distribution

International Business Review

Volumn 12, Issue 4, 2003, Pages 421-443

  Marshall, Ronald Scott ^a  

^a PORTLAND STATE UNIVERSITY   (United States)

Author keywords

Channels of distribution; Culture; First and second order expectations; Trust

Indexed keywords

EID: 0038647412     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-5931(03)00037-4     Document Type: Article

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