메뉴 건너뛰기




Volumn 44, Issue 4, 2000, Pages 541-555

Network adwatches: Policing the 1996 primary and general election presidential ads

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0038263071     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1207/s15506878jobem4404_1     Document Type: Article
Times cited : (7)

References (23)
  • 1
    • 33751269629 scopus 로고
    • Coing negative: How political advertisements shrink and polarize the electorate
    • Ansolabehere, S., & lyengar, S. (1995). Coing negative: How political advertisements shrink and polarize the electorate. New York: Free Press.
    • (1995) New York: Free Press.
    • Ansolabehere, S.1    Lyengar, S.2
  • 4
    • 84965443256 scopus 로고
    • Broadcast adwatch effects: A field experiment
    • Cappella, J. N., & Jamieson, K. H. (1994). Broadcast adwatch effects: A field experiment. Communication Research, 21 (3), 342-365.
    • (1994) Communication Research , vol.21 , Issue.3 , pp. 342-365
    • Cappella, J.N.1    Jamieson, K.H.2
  • 5
    • 0040944116 scopus 로고
    • Candidate's anti-abortion spots test federal limits
    • Colford, S. W. (April 27,1992). Candidate's anti-abortion spots test federal limits. Advertising Age, 3; 57.
    • (1992) Advertising Age , vol.3 , pp. 57
  • 9
    • 0001008163 scopus 로고    scopus 로고
    • Technology and political advertising: The application of ethical standards to the 1992 spots
    • Kaid, L. L. (1996). Technology and political advertising: The application of ethical standards to the 1992 spots. Communication Research Reports, 13 (2), 129-13 7.
    • (1996) Communication Research Reports , vol.13 , Issue.2 , pp. 129-137
    • Kaid, L.L.1
  • 10
    • 0039165529 scopus 로고    scopus 로고
    • Videostyle and the effects of the 1996 presidential campaign advertising
    • Westport, CT: Praeger
    • Kaid, L L. (1998). Videostyle and the effects of the 1996 presidential campaign advertising. In R. E. Denton, Jr. (Ed.), The 1996 Presidential campaign: A communication perspective, (pp. 143-159). Westport, CT: Praeger
    • (1998) In R. E. Denton, Jr. (Ed.), the , vol.1996 , pp. 143-159
    • Kaid, L.L.1
  • 11
    • 85055296261 scopus 로고
    • Television news and presidential campaigns: The legitimization of televised political advertising
    • Kaid, L. L., Cobetz, R. H., Garner, J., Leland, C. M., & Scott, D. K. (1993). Television news and presidential campaigns: The legitimization of televised political advertising. Social Science Quarterly, 74 (2), 274-85.
    • (1993) Social Science Quarterly , vol.74 , Issue.2 , pp. 274-285
    • Kaid, L.L.1    Cobetz, R.H.2    Garner, J.3    Leland, C.M.4    Scott, D.K.5
  • 12
    • 34247691052 scopus 로고    scopus 로고
    • Presidential ads as nightly news: A content analysis of 1988 and 1992 televised adwatches
    • Kaid, L. L., Tedesco, J. C., & McKinnon, L. M. (1996). Presidential ads as nightly news: A content analysis of 1988 and 1992 televised adwatches. Journal of Broadcasting and Electronic Media, 40,297-308.
    • (1996) Journal of Broadcasting and Electronic Media , vol.40 , pp. 297-308
    • Kaid, L.L.1    Tedesco, J.C.2    McKinnon, L.M.3
  • 13
    • 84929669886 scopus 로고
    • Negative versus positive television advertising in U.S. presidential campaigns, 960-\9aQ
    • Kaid, L. L., & Johnston, A. (1991). Negative versus positive television advertising in U.S. presidential campaigns, ]960-\9aQ. Journal of Communication, 41(3), 53-64.
    • (1991) Journal of Communication , vol.41 , Issue.3 , pp. 53-64
    • Kaid, L.L.1    Johnston, A.2
  • 15
  • 16
    • 0011504250 scopus 로고    scopus 로고
    • Policing political ads: An analysis of five leading newspapers' responses of 1992 political advertisements
    • McKinnon, L. M., Kaid, L. L., Murphy, J., & Acree, C. K. (1996). Policing political ads: An analysis of five leading newspapers' responses of 1992 political advertisements. Journalism and Mass Communication Quarterly, 73(1 ), 66-76.
    • (1996) Journalism and Mass Communication Quarterly , vol.73 , Issue.1 , pp. 66-76
    • McKinnon, L.M.1    Kaid, L.L.2    Murphy, J.3    Acree, C.K.4
  • 17
    • 4243269335 scopus 로고    scopus 로고
    • Political ads: The camera can tell lies
    • Moore, M. (May 23,1996). Political ads: The camera can tell lies. USA Today, 6A.
    • (1996) USA Today
  • 20
    • 84965428294 scopus 로고
    • Effectiveness of adwatch formats in deflecting political attack ads
    • Pfau, M., & Louden, A. (1994). Effectiveness of adwatch formats in deflecting political attack ads. Communication Research, 2 /(3), 325-341.
    • (1994) Communication Research , vol.2 , Issue.3 , pp. 325-341
    • Pfau, M.1    Louden, A.2
  • 23


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.