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Volumn 1, Issue 4, 1996, Pages 76-93

Advertising watchdogs: A content analysis of print and broadcast ad watches

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EID: 0030524405     PISSN: 1081180X     EISSN: None     Source Type: Journal    
DOI: 10.1177/1081180X96001004007     Document Type: Article
Times cited : (18)

References (19)
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  • 2
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  • 3
    • 0040944116 scopus 로고
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    • Colford, S.W. 1992. "Candidate's Anti-abortion Spots Test Federal Limits." Advertising Age Apr. 27:3, 57.
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    • Colford, S.W.1
  • 4
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    • Contrasts in presidential campaign commercials of 1992
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    • Devlin, L.P.1
  • 5
    • 0011419745 scopus 로고
    • How political ads subtract: It's not the negative ads that are perverting democracy, it's the deceptive ones
    • Hinerfeld, D.S. 1990. "How Political Ads Subtract: It's Not the Negative Ads That Are Perverting Democracy, It's the Deceptive Ones." Washington Monthly 22(4):12-22.
    • (1990) Washington Monthly , vol.22 , Issue.4 , pp. 12-22
    • Hinerfeld, D.S.1
  • 8
    • 84929669886 scopus 로고
    • Negative versus positive television advertising in U.S. Presidential campaigns, 1960-1988
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  • 9
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    • Kaid, L.L., M. Chanslor, C.S. Roper, and J.C. Tedesco. 1993a. "Clinton's Videostyle: A Study of Verbal, Nonverbal, and Video Production Techniques in Campaign Advertising." Journal of Communication Studies 12(1):11-20.
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    • Kaid, L.L.1    Chanslor, M.2    Roper, C.S.3    Tedesco, J.C.4
  • 10
    • 85055296261 scopus 로고
    • Television news and presidential campaigns: The legitimization of televised political advertising
    • Kaid, L.L., R.H. Gobetz, J. Garner, C.M. Leland, and D.K. Scott. 1993b. "Television News and Presidential Campaigns: The Legitimization of Televised Political Advertising." Social Science Quarterly 74(2):274-85.
    • (1993) Social Science Quarterly , vol.74 , Issue.2 , pp. 274-285
    • Kaid, L.L.1    Gobetz, R.H.2    Garner, J.3    Leland, C.M.4    Scott, D.K.5
  • 12
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    • Policing political ads: An analysis of five leading newspapers' responses to 1992 political advertisements
    • McKinnon, L.M., L.L. Kaid, J. Murphy, and C.K. Acree. 1996. "Policing Political Ads: An Analysis of Five Leading Newspapers' Responses to 1992 Political Advertisements." Journalism and Mass Communications Quarterly 73(1):66-76.
    • (1996) Journalism and Mass Communications Quarterly , vol.73 , Issue.1 , pp. 66-76
    • McKinnon, L.M.1    Kaid, L.L.2    Murphy, J.3    Acree, C.K.4
  • 13
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    • GOP wins one in Arkansas
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  • 15
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    • Effectiveness of Ad-watch formats in deflecting political attack ads
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.