Presidential ads as nightly news: A content analysis of 1988 and 1992 televised adwatches

Journal of Broadcasting and Electronic Media

Volumn 40, Issue 3, 1996, Pages 297-308

  Kaid, Lynda Lee ^a   Tedesco, John C ^b   McKinnon, Lori Melton ^c  

^a Department of Communication ^*

^b UNIVERSITY OF OKLAHOMA   (United States)

^c UNIVERSITY OF ALABAMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247691052     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1080/08838159609364354     Document Type: Article

References (21)

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