Setting the record straight - Do Ad watches help or hurt?

Harvard International Journal of Press/Politics

Volumn 2, Issue 1, 1997, Pages 13-22

  Jamieson, Kathleen Hall ^a,b   Cappella, Joseph N ^b  

^a Annenberg School   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21444441200     PISSN: 1081180X     EISSN: None     Source Type: Journal    
DOI: 10.1177/1081180X97002001003     Document Type: Article

References (13)

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2. Ansolabehere, Stephen, and Shanto Iyengar. 1996. "Can the Press Monitor Campaign Advertising?" Press /Politics 1 (1):72-86.
3. Bassili, John N., ed. 1989 On-line Cognition in Person Perception. Hillsdale, NJ: Lawrence Erlbaum.
4. Cappella, Joseph N., and Kathleen Hall Jamieson. 1994. "Broadcast Adwatch Effects: A Field Experiment." Communication Research 21(3): 342-365.
5. Cappella, Joseph N., and Kathleen Hall Jamieson. 1996. "Bridging the Disciplinary Divide." Political Science and Politics 29: 13-17.
6. Entman, Robert. 1993. "Framing: Toward Clarification of a Fractured Paradigm." Journal of Communication 43 (Autumn): 51-58.
7. Frankel, Max. 1996. "Word and Image: Let Lying Dogs Sleep?" NewYork Times Magazine, Jan. 14:18.
8. Gamson, William A. 1992. Talking Politics. Cambridge: Cambridge University Press.
9. Hastie, Reid, and Bernadette Park. 1986. "The Relationship between Memory and Judgement Depends on Whether the Judgement Task Is Memory Based or On-line." Psychology Review 93 (July): 258-68.
10. Jackson, Sally. 1992. Message Effects Research. New York: Guilford.
11. Jackson, Sally, and Scott Jacobs. 1983. "Generalizing about Messages: Suggestions for Design and Analysis of Experiments." Human Communication Research 9:169-91.
12. Jamieson, Kathleen Hall. 1992. Dirty Politics. New York: Oxford University Press.
13. Pfau, Michael, and Allan Louden. 1994. "Effectiveness of Ad Watch Formats in Deflecting Political Attack Ads." Communication Research 21 (June):325-41.