Overcoming the crunch in resources for new product development

Research Technology Management

Volumn 46, Issue 3, 2003, Pages 48-58

  Cooper, Robert G ^a,b   Edgett, Scott J ^c  

^a Product Development Institute Inc Canada   (Canada)

^b MCMASTER UNIVERSITY   (Canada)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

FINANCE; INDUSTRIAL RESEARCH; MARKETING; PROJECT MANAGEMENT; RESOURCE ALLOCATION; STRATEGIC PLANNING;

NEW PRODUCT DEVELOPMENT;

PRODUCT DEVELOPMENT;

EID: 0037852102     PISSN: 08956308     EISSN: None     Source Type: Journal    
DOI: 10.1080/08956308.2003.11671566     Document Type: Article

References (34)

1. Griffin, A. and Page, A. L. "PDMA success measurement project: recommended measures for product development success and failure," Journal of Product Innovation Management, 13, 6, Nov. 1996, pp. 478-496
2. Griffin, A. and Page, A. L. "An interim report on measuring product development success and failure," Journal of Product Innovation Management. 9, 1, 1993, pp. 291-308.
3. Cooper, R. G. and Kleinschmidt, E. J. "Benchmarking firms' new product performance and practices." Engineering Management Review, 23, 3 Fall 1995, pp. 112-120.
4. Cooper, R. G., Edgett, S. J. and Kleinschmidt, E. J. "Best Practices for Managing R&D Portfolios." Research Technology Management, 41, 4, July-Aug. 1998, pp. 20-33.
5. See drivers of NPD success in: Montoya-Weiss, M. M. and Calantone, R. J. "Determinants of new product performance: a review and meta analysis," Journal of Product Innovation Management 11, 5, Nov. 1994, pp. 397-417
6. Song X. M. and Parry M. E. "What separates Japanese new product winners from losers." J. Product Innovation Management 13, 5, Sept. 1996, pp. 422-439
7. Mishra S., Kim D. and Lee D. H. "Factors affecting new product success: cross country comparisons." J. Product Innovation Management 13, 6, Nov. 1996, pp. 530-550
8. Cooper, R. G. "New products: what separates the winners from the losers." in PDMA Handbook for New Product Development, ed. Milton D. Rosenau Jr., New York, NY: John Wiley & Sons Inc., 1996.
9. For best practices and remedies, see: The PDMA Toolbox for New Product Development, eds. P. Beliveau, A. Griffin and S. Somermeyer. New York, NY: John Wiley & Sons, Inc., 2002
10. Lynn G. S., Skov R. B. and Abel K. D. "Practices that support team learning and their impact on speed to market and new product success." J. Product Innovation Management 16, 5, Sept. 1999, pp. 439-454
11. Menke, M. M. "Essentials of R&D Strategic Excellence." Research Technology Management, 40, 5, Sept-Oct 1997, pp. 42-47
12. PDMA Handbook for New Product Development, ed. Milton D Rosenau Jr., New York, NY: John Wiley & Sons Inc., 1996
13. Griffin, A. H., "Integrating R&D and marketing: A review and analysis of the literature." Journal of Product Innovation Management, 13, 1996, pp. 191-215
14. Cooper, R. G. "The invisible success factors in product innovation." Journal of Product Innovation Management, 16, 2, April 1999, pp. 115-133.
15. Most of the conclusions regarding NPD problems and causes are based on several benchmarking studies cited (Refs. 2, 3, 7, 8); and additional and rich source of information, particularly the anecdotal information, particularly the anecdotal information which led to more insight into the problem and possible solutions, is the results of "problem detection sessions" held in over 100 businesses over the last two years (methodology is based on ProBE-see 9, Appendix A).
16. Cooper, R. G., Edgett, S. J. and Kleinschmidt, E. J. New Product Development Best Practices Study: What Distinguishes the Top Performers. Houston: Amrican Productivity and Quality Center APQC, forthcoming, 2003. See also: www.prod-dev.com
17. Cooper, R. G. "Benchmarking new product performance: results of the best practices study." European Management Journal. 16, 1, 1998, pp. 1-7
18. Cooper, R. G. and Kleinschmidt, E. J. "Winning Businesses in Product Development: Critical Success Factors." Research Technology Management, 39, 4, July-Aug 1996, pp. 18-29.
19. Source: Cooper, R. G. Winning at New Products: Accelerating the Process from Idea to Launch, 3rd edition. Cambridge, Mass: Perseus Books, 2001. Chapter 3 provides a good summary of the critical success factors in product development.
20. For a review of portfolio management literature, see Cooper, R. G., Edgett, S. J. and Kleinschmidt, E. J. Portfolio Management for New Products, 2nd edition. Cambridge, Mass: Perseus Book, 2002.
21. Crawford, C. M. "The hidden costs of accelerated product development." Journal of Product Innovation Management, 9, 3, Sept. 1992, pp. 188-199.
22. Cooper, R. G., Edgett, S. J. and Kleinschmidt, E. J. "Optimizing the State-Gate Process: What Best Practice Companies Do-Part I." Research Technology Management, 45, 3, Sept-Oct 2002, pp. 21-27.
23. Cooper, R. G., Edgett, S. J. and Kleinschmidt, E. J. "New product portfolio management: practices and performance," Journal of Product Innovation Management, 16, 4, July 1999, pp. 333-351.
24. Griffin A. Drivers of NPD Success: The 1997 PDMA Report. Product Development & Management Association, 1997.
25. Cooper, R. G. "Developing New Products on Time, In Time." Research Technology Management, 38, 5, Sept.-Oct. 1995, pp. 49-57.
26. The original BCG model is described and discussed in Day, G. Analysis for Strategic Marketing Decisions. St. Paul, MN: West Publishing, 1986.
27. The technology S-curve shows the improvement in performance a technology yields for a given amount of development effort or spending; outlined Foster, R. N. Innovation: The Attacker's Advantage. Summit Books, 1988.
28. Griffin, A. and Page, A. L. "PDMA success measurement project: recommended measures for product development success and failure." Journal of Product Innovation Management. 13, 6, Nov. 1996, pp. 478-496.
29. Cooper, R. G. "Product Innovation and Technology Strategy" in the "Succeeding in Technological Innovation" series, Research Technology Management, 43, 1, Jan-Feb. 2000, pp. 28-44.
30. Cooper, R. G., Edgett, S. J. and Kleinschmidt, E. J. "New Problems, New Solutions: Making Portfolio Management More Effective." Research Technology Management, 2000, 43, 2, pp. 18-33.
31. Stage-Gate™ is a legally registered trademark of R. G. Cooper & Associates Consultants Inc. in Canada and Europe (Germany, UK, France, etc.)
32. Cooper, R. G., Edgett, S. J. and Kleinschmidt, E. I. "Portfolio management: fundamental to new product success." The PDMA Toolbook for New Product Development, eds. P. Beliveau, A. Griffin and S. Somermeyer. New York: John Wiley & Sons, 2002, pp. 331-364.
33. Source of example: Industrial Research Institute roundtable discussion as part of portfolio management study, reported in Ref. 3.
34. McQuarrie, E. Customer Visits: Building a Better Market Focus, 2nd edition. Newbury Park: Sage Publications 1998.