Risk-taking propensity in supplier choice: Differences by sex and decision frame in a simulated organizational buying context

Psychology and Marketing

Volumn 16, Issue 7, 1999, Pages 563-582

  Stoddard, James E ^a   Fern, Edward F ^b  

^a APPALACHIAN STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033239421     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199910)16:7<563::AID-MAR2>3.0.CO;2-J     Document Type: Article

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