Older Adult Portrayal in Television Commercials by Pharmaceutical Manufacturers: An Analysis

Journal of Pharmaceutical Marketing and Management

Volumn 14, Issue 1, 2001, Pages 81-96

  Lill, David J ^a   Peterson, Robin T ^b  

^a BELMONT UNIVERSITY   (United States)

^b NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

content analysis; Elderly; pharmaceutical manufacturer advertising; television advertising

Indexed keywords

EID: 0012068811     PISSN: 08837597     EISSN: 15408574     Source Type: Journal    
DOI: 10.3109/J058v14n01_04     Document Type: Article

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