Weighted content analysis of political advertisements

Political Communication

Volumn 18, Issue 3, 2001, Pages 335-345

  Prior, Markus ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

Ad airing frequencies; Ad buys; Audience size; Content analysis; Political advertising; Weighted content analysis

Indexed keywords

EID: 0035618876     PISSN: 10584609     EISSN: None     Source Type: Journal    
DOI: 10.1080/10584600152400374     Document Type: Article

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