A Bayesian approach to the spatial representation of market structure from consumer choice data

European Journal of Operational Research

Volumn 111, Issue 2, 1998, Pages 285-305

  DeSarbo, Wayne S ^a   Kim, Youngchan ^b   Wedel, Michel ^b   Fong, Duncan K H ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Bayesian analysis; Choice models; Competitive market structure; Context effects; Multidimensional scaling

Indexed keywords

CORRELATION THEORY; ESTIMATION; STATISTICAL METHODS;

BAYESIAN ESTIMATION METHOD; MARKET STRUCTURES; MAXIMUM LIKELIHOOD METHOD;

MARKETING;

EID: 0032292139     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0377-2217(98)00150-7     Document Type: Article

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