Cultural differences and advertising expression: A comparative content analysis of japaneseand U.S. Magazine advertising

Journal of Advertising

Volumn 16, Issue 1, 1987, Pages 55-68

  Hong, Jae W ^a   Muderriaoglu, Aydin ^a   Zinkhan, George M ^a  

^a UNIVERSITY OF HOUSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84952214166     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1987.10673061     Document Type: Article

References (26)

1. Aaker, David A. “Measuring the Information Content ofTelevision Advertising,” Current Issues & Research in Advertising, (1984), pp. 93-108.
2. Belk, Russell W. and Wendy J. Bryce. “Materialism andIndividual Determinism in U.S. and Japanese Television in Print Advertising: An Historical Comparison of Japanese and U.S. Advertising Since 1945,” in Chin Tiang Tan andJagdish N. Sheth (eds.), Historical Perspective in ConsumerResearch: National and International Perspectives, Singapore:Association for Consumer Research, 1985, pp. 302-06.
3. Britt, Steuart H. “Standardizing Marketing for the International Market,” The Columbia Journal of World Business,9 (4, 1974), pp. 39-45.
4. Cole, M. and J.S. Bruner. "Cultural Differences and Inferences about Psychological Processes,” American Psychologist,26 (1971), p. 876.
5. Dentsu Inc. Marketing Opportunities in Japan, Berkshire, England: McGraw-Hill Book Company (UK) Limited, 1978.
6. Dowling, Grahame R. “Information Content in U.S. andAustralian Advertising,” Journal of Marketing, 44 (Fall 1980), pp. 34-37.
7. Hajime, Nakamura. “Consciousness of the Individual andthe Universal Among the Japanese,” in Charles A. Moore(ed.), The Japanese Mind, Honolulu: East-West Center Press, University of Hawaii: 1967, pp. 143-63.
8. Hallowell, A.I. “Cultural Factors in the Structualizationof Perception,” in Larry A. Samovar and Richard E. Porter(eds.), Intercultural Communication: A Reader, Belmont, CA: Wadsworth Publishing Company, Inc., 1972, pp. 49-68.
9. Hideki, Yukawa. “Modern Trend of Western Civilizationand Cultural Peculiarities in Japan,” in Charles A. Moore(ed.), The Japanese Mind, Honolulu: East-West Center Press, University of Hawaii, 1967, pp. 52-65.
10. Hideo, Kishimoto. “Some Japanese Cultural Traits and Religions,” in Charles A. Moore (ed.), The Japanese Mind, Honolulu: East-West Center Press, University of Hawaii, 1967, pp. 110-121.
11. Holbrook, Morris B. and John O’Shaughnessy. “TheRole of Emotion in Advertising,” Psychology and Marketing, 1 (2, 1984), pp. 45-64.
12. Hornik, Jacob. “Comparative Evaluation of Internationalvs. National Advertising Strategies,” The Columbia Journal ofWorld Business (Spring 1980), pp. 36-45.
13. International Advertising Association. World AdvertisingExpenditures, Mamaroneck, NY: Starch Inra Hooper, 1980.
14. Ishida, Eiichiro. Japanese Culture: A Study of Originsand Characteristics, translated by Teruko Kachi, Honolulu:The University of Hawaii Press, 1974.
15. Jackson, Donald W. Jr., Stephen W. Brown, and RobertR. Harmon. “Comparative Magazine Advertisements,” Journalof Advertising Research, 19 (December 1979), pp. 21-26.
16. Kassarjian, Harold H. “Content Analysis in ConsumerResearch,” Journal of Consumer Research, 4 (June 1977), pp. 8-18.
17. Madden, Charles S., Marjorie J. Caballero and ShinyaMatsukubo. “Analysis of Information Content in U.S. andJapanese Magazine Advertising,” Journal of Advertising,15 (3, 1986), pp. 38-45.
18. McDougall, Gordon H.G. “Comparative Advertising:Consumer Issues and Attitudes,” in Barnett A. Greenbergand Danny N. Bellenger (eds.), Contemporary MarketingThoughts: 1977 Educator’s Proceedings, Chicago: AmericanMarketing Association, 1977, pp. 286-91.
19. Nunnally, J. Psychometric Methods, New York: McGrawHill, 1978.
20. Plutchik, Robert. Emotion: A Psychoevolutionary Synthesis, New York: Harper & Row, Publishers, 1980.
21. Renforth, William and Sion Raveed. “Consumer Information Cues in Television Advertising: A Cross CountryAnalysis,” Journal of the Academy of Marketing Science, II Summer 1983, pp. 216-25.
22. Resnik, Alan and Bruce C. Stern. “An Analysis of Information Content in Television Advertising,” Journal of Marketing, 41 (1977), pp. 50-53.
23. Stern, Bruce L., Dean M. Krugman and Alan Resnik. “Magazine Advertising: An Analysis of Its Information Content,” Journal of Advertising Research, 21 (2, 1981), pp. 39-44.
24. Stewart, Edward C. American Cultural Patterns: A CrossCultural Perspective, Chicago: International Press, 1972.
25. World Almanac and Book of Facts, New York: NewspaperEnterprise Association Inc., 1986.
26. World Bank. World Tables, 3rd ed., Washington, D.C.,1984.