Estimation bias in choice models with last choice feedback

International Journal of Research in Marketing

Volumn 16, Issue 4, 1999, Pages 285-306

  Degeratu, Alexandru M ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Brand choice; Choice models; Estimation; Other statistical techniques

Indexed keywords

EID: 0000233421     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(99)00019-1     Document Type: Article

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