A multiplicative fixed-effects model of consumer choice

Marketing Science

Volumn 15, Issue 3, 1996, Pages 243-261

  Papatla, Purushottam ^a  

^a NONE

Author keywords

Brand choice; Choice models; Fixed effects; Heterogeneity; Method of moments

Indexed keywords

EID: 0030305927     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.15.3.243     Document Type: Article

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