-
1
-
-
11544261522
-
Johnny's Mom can't read: The stigma of low literacy in the marketplace
-
E. Iyer & G. R. Milne (Eds.). Chicago: American Marketing Association
-
Adkins, N. R., & Ozanne, J. L. (1997). Johnny's Mom can't read: The stigma of low literacy in the marketplace. In: E. Iyer & G. R. Milne (Eds.), Proceedings of the 1997 Marketing and Public Policy Conference, pp. 9-10. Chicago: American Marketing Association.
-
(1997)
Proceedings of the 1997 Marketing and Public Policy Conference
, pp. 9-10
-
-
Adkins, N.R.1
Ozanne, J.L.2
-
2
-
-
0040959182
-
The aesthetics of color: A review of fifty years of experimentation
-
Ball, V. K. (1965). The aesthetics of color: A review of fifty years of experimentation. Journal of Aesthetics and Art Criticism, 23, 441-452.
-
(1965)
Journal of Aesthetics and Art Criticism
, vol.23
, pp. 441-452
-
-
Ball, V.K.1
-
3
-
-
0030535807
-
Another look at the impact of reference information on consumer impressions of nutrition information
-
Barone, M. J., Rose, R. L., Manning, K. C., & Miniard, P. W. (1996). Another look at the impact of reference information on consumer impressions of nutrition information. Journal of Public Policy and Marketing, 15, 55-62.
-
(1996)
Journal of Public Policy and Marketing
, vol.15
, pp. 55-62
-
-
Barone, M.J.1
Rose, R.L.2
Manning, K.C.3
Miniard, P.W.4
-
4
-
-
52849131244
-
Color for the color blind
-
Beard, J. (1995). Color for the color blind. Popular Science, 247(1), 44.
-
(1995)
Popular Science
, vol.247
, Issue.1
, pp. 44
-
-
Beard, J.1
-
5
-
-
0027444728
-
Linkage of a normal personality trait to the color-blindness gene: Preliminary evidence
-
Benjamin, J., Press, J., Maoz, B., & Belmaker, R. H. (1993). Linkage of a normal personality trait to the color-blindness gene: Preliminary evidence. Biological Psychiatry, 34, 581-583.
-
(1993)
Biological Psychiatry
, vol.34
, pp. 581-583
-
-
Benjamin, J.1
Press, J.2
Maoz, B.3
Belmaker, R.H.4
-
7
-
-
0019075302
-
Men's fabric preferences related to age, inherent color vision, and perceptual disembedding ability
-
Blackwell, L., & Kernaleguen, A. (1980). Men's fabric preferences related to age, inherent color vision, and perceptual disembedding ability. Perceptual and Motor Skills, 51, 551-557.
-
(1980)
Perceptual and Motor Skills
, vol.51
, pp. 551-557
-
-
Blackwell, L.1
Kernaleguen, A.2
-
9
-
-
0029311434
-
Vision in an aging America
-
Braus, P. (1995). Vision in an aging America. American Demographics, 17(6), 34-38.
-
(1995)
American Demographics
, vol.17
, Issue.6
, pp. 34-38
-
-
Braus, P.1
-
10
-
-
52849113043
-
Monitor testing: Subjective, objective, comprehensive
-
July 8
-
Buehler, S. (1996). Monitor testing: Subjective, objective, comprehensive. PC Magazine Online, July 8.
-
(1996)
PC Magazine Online
-
-
Buehler, S.1
-
11
-
-
84979103788
-
The "perceptive problem" in the aesthetic appreciation of simple colour combinations
-
Bullough, E. (1909-1910). The "perceptive problem" in the aesthetic appreciation of simple colour combinations. British Journal of Psychology, 3, 406-447.
-
(1909)
British Journal of Psychology
, vol.3
, pp. 406-447
-
-
Bullough, E.1
-
12
-
-
0002938615
-
Assessing the media habits and needs of the mobility-disabled consumer
-
Burnett, J., & Paul, P. (1996). Assessing the media habits and needs of the mobility-disabled consumer. Journal of Advertising, 25(3), 47-59.
-
(1996)
Journal of Advertising
, vol.25
, Issue.3
, pp. 47-59
-
-
Burnett, J.1
Paul, P.2
-
13
-
-
0022141002
-
Color blindness and Rorschach color responsivity
-
Corsino, B. V. (1985). Color blindness and Rorschach color responsivity. Journal of Personality Assessment, 49, 533-534.
-
(1985)
Journal of Personality Assessment
, vol.49
, pp. 533-534
-
-
Corsino, B.V.1
-
14
-
-
0041936477
-
Functional and attention-getting effects of color on graphic communications
-
Dooley, R. P., & Harkins, L. E. (1970). Functional and attention-getting effects of color on graphic communications. Perceptual and Motor Skills, 31, 851-854.
-
(1970)
Perceptual and Motor Skills
, vol.31
, pp. 851-854
-
-
Dooley, R.P.1
Harkins, L.E.2
-
15
-
-
0002680840
-
The information processing of pictures in print advertisements
-
Edell, J.A., & Staelin, R. (1983). The information processing of pictures in print advertisements. Journal of Consumer Research, 10, 45-61.
-
(1983)
Journal of Consumer Research
, vol.10
, pp. 45-61
-
-
Edell, J.A.1
Staelin, R.2
-
17
-
-
0002479329
-
The effects of music in advertising on choice behavior: A classical conditioning approach
-
Gorn, G. J. (1982). The effects of music in advertising on choice behavior: A classical conditioning approach. Journal of Marketing, 46(1), 94-101.
-
(1982)
Journal of Marketing
, vol.46
, Issue.1
, pp. 94-101
-
-
Gorn, G.J.1
-
19
-
-
52849083826
-
Colour vision deficiencies - Some characteristics and new aspects
-
Gustafson, K.-A, & Jakobsson, T. (1999). Colour vision deficiencies - Some characteristics and new aspects. FärgNotiser, Nr. 54, 9.
-
(1999)
FärgNotiser
, vol.54
, pp. 9
-
-
Gustafson, K.-A.1
Jakobsson, T.2
-
21
-
-
34948892764
-
Effects of light source, illuminance, and hue on visual contrast
-
Hedge, A. L., Woodson, H. (1999). Effects of light source, illuminance, and hue on visual contrast. Family and Consumer Sciences Research Journal, 28, 216-237.
-
(1999)
Family and Consumer Sciences Research Journal
, vol.28
, pp. 216-237
-
-
Hedge, A.L.1
Woodson, H.2
-
23
-
-
21144463525
-
The consciousness of addiction: Toward a general theory of compulsive consumption
-
Hirschman, E. (1992). The consciousness of addiction: Toward a general theory of compulsive consumption. Journal of Consumer Research, 19, 155-179.
-
(1992)
Journal of Consumer Research
, vol.19
, pp. 155-179
-
-
Hirschman, E.1
-
24
-
-
0001431341
-
Picture-word consistency and the elaborative processing of advertisements
-
Houston, M. J., Childers, T. L., & Heckler, S. E. (1987). Picture-word consistency and the elaborative processing of advertisements. Journal of Marketing Research, 24, 359-369.
-
(1987)
Journal of Marketing Research
, vol.24
, pp. 359-369
-
-
Houston, M.J.1
Childers, T.L.2
Heckler, S.E.3
-
25
-
-
0019274662
-
Grocery shopping: Principles and techniques for the blind consumer
-
Inana, M. (1980). Grocery shopping: Principles and techniques for the blind consumer. Journal of Visual Impairment and Blindness, 74, 329-332.
-
(1980)
Journal of Visual Impairment and Blindness
, vol.74
, pp. 329-332
-
-
Inana, M.1
-
26
-
-
0024009474
-
Response variations to Stroop color-word stimuli
-
Izawa, C., & Silver, N. C. (1988). Response variations to Stroop color-word stimuli. Genetic, Social, and General Psychology Monographs, 114, 211-255.
-
(1988)
Genetic, Social, and General Psychology Monographs
, vol.114
, pp. 211-255
-
-
Izawa, C.1
Silver, N.C.2
-
27
-
-
0001631035
-
More than meets the eye: The effect of missing information on purchase evaluations
-
Johnson, R.D., & Levin, I. P. (1985). More than meets the eye: The effect of missing information on purchase evaluations. Journal of Consumer Research, 12, 169-177.
-
(1985)
Journal of Consumer Research
, vol.12
, pp. 169-177
-
-
Johnson, R.D.1
Levin, I.P.2
-
28
-
-
85037443964
-
The elderly's use of information sources: Implications for consumer education
-
E. Iyer & G. R. Milne (Eds.). Chicago: American Marketing Association
-
Lee, J. (1997). The elderly's use of information sources: Implications for consumer education. In: E. Iyer & G. R. Milne (Eds.), Proceedings of the 1997 Marketing and Public Policy Conference, pp. 95-96. Chicago: American Marketing Association.
-
(1997)
Proceedings of the 1997 Marketing and Public Policy Conference
, pp. 95-96
-
-
Lee, J.1
-
29
-
-
0038947981
-
Using color preferences in magazine advertising
-
Lee, S., & Barnes, J. H. Jr. (1990). Using color preferences in magazine advertising. Journal of Advertising Research, 29(6), 21-30.
-
(1990)
Journal of Advertising Research
, vol.29
, Issue.6
, pp. 21-30
-
-
Lee, S.1
Barnes Jr., J.H.2
-
31
-
-
0031518061
-
Consumer perceptions of health claims in advertisements and on food labels
-
Mazis, M. B., & Raymond, M. A. (1997). Consumer perceptions of health claims in advertisements and on food labels. Journal of Consumer Affairs, 31, 10-26.
-
(1997)
Journal of Consumer Affairs
, vol.31
, pp. 10-26
-
-
Mazis, M.B.1
Raymond, M.A.2
-
32
-
-
21844482964
-
Understanding the effects of color: How the correspondence between available and required resources affects attitudes
-
Meyers-Levy, J., & Peracchio, L. A. (1995). Understanding the effects of color: How the correspondence between available and required resources affects attitudes. Journal of Consumer Research, 22, 121-138.
-
(1995)
Journal of Consumer Research
, vol.22
, pp. 121-138
-
-
Meyers-Levy, J.1
Peracchio, L.A.2
-
33
-
-
85037429809
-
-
Michael 1998 (www.edtech.vt.edu/edtech/michael/ColorBlindness.html)
-
Michael (1998). (www.edtech.vt.edu/edtech/michael/ColorBlindness.html).
-
-
-
-
34
-
-
0032366805
-
Paradoxes of technology: Consumer cognizance, emotions, and coping strategies
-
Mick, D. G., & Fournier, S. (1998). Paradoxes of technology: consumer cognizance, emotions, and coping strategies. Journal of Consumer Research, 25, 123-143.
-
(1998)
Journal of Consumer Research
, vol.25
, pp. 123-143
-
-
Mick, D.G.1
Fournier, S.2
-
36
-
-
0001755040
-
The influence of background music on the behavior of restaurant patrons
-
Milliman, R.E. (1986). The influence of background music on the behavior of restaurant patrons. Journal of Consumer Research, 13, 286-289.
-
(1986)
Journal of Consumer Research
, vol.13
, pp. 286-289
-
-
Milliman, R.E.1
-
37
-
-
21844519321
-
There's something in the air: Effects of congruent or incongruent ambient odor on consumer decision making
-
Mitchell, D. J., Kahn, B. E., & Knasko, S. (1995). There's something in the air: Effects of congruent or incongruent ambient odor on consumer decision making. Journal of Consumer Research, 22, 229-238.
-
(1995)
Journal of Consumer Research
, vol.22
, pp. 229-238
-
-
Mitchell, D.J.1
Kahn, B.E.2
Knasko, S.3
-
38
-
-
0026362144
-
Effects of color CRT display on pupil size in color-blind subjects
-
Miyao, M., Ishihara, S., Sakakibara, H., Kondo, T., Yamada, S., Furuta, M., Yamanaka, K., Yasuma, T., & Toda, Y. (1991). Effects of color CRT display on pupil size in color-blind subjects. Journal of Human Ergonomics, 20, 241-247.
-
(1991)
Journal of Human Ergonomics
, vol.20
, pp. 241-247
-
-
Miyao, M.1
Ishihara, S.2
Sakakibara, H.3
Kondo, T.4
Yamada, S.5
Furuta, M.6
Yamanaka, K.7
Yasuma, T.8
Toda, Y.9
-
39
-
-
0030545221
-
A quasi experiment to assess the consumer and informational determinants of nutrition information processing activities: The case of the Nutrition Labeling and Education Act
-
Moorman, C. (1996). A quasi experiment to assess the consumer and informational determinants of nutrition information processing activities: The case of the Nutrition Labeling and Education Act. Journal of Public Policy and Marketing, 15, 28-44.
-
(1996)
Journal of Public Policy and Marketing
, vol.15
, pp. 28-44
-
-
Moorman, C.1
-
42
-
-
0030709229
-
Deficient colour vision and interpretation of histopathology slides: Cross sectional study
-
Poole, C. J. M., Hill, D. J., Christie, J. L., & Birch, J. (1997). Deficient colour vision and interpretation of histopathology slides: Cross sectional study. British Medical Journal, 315, 1279-1281.
-
(1997)
British Medical Journal
, vol.315
, pp. 1279-1281
-
-
Poole, C.J.M.1
Hill, D.J.2
Christie, J.L.3
Birch, J.4
-
46
-
-
0002563236
-
Making inferences about missing information: The effects of existing information
-
Ross, W.T., Jr., & Creyer, E. H. (1992). Making inferences about missing information: The effects of existing information. Journal of Consumer Research, 19, 14-25.
-
(1992)
Journal of Consumer Research
, vol.19
, pp. 14-25
-
-
Ross Jr., W.T.1
Creyer, E.H.2
-
47
-
-
85037427425
-
Consumer confusion and miscomprehension in evaluating bonus pack sales promotions when framed as "Percent More Free."
-
E. Iyer & G. R. Milne (Eds.). Chicago: American Marketing Association
-
Seibert, L.J. (1997). Consumer confusion and miscomprehension in evaluating bonus pack sales promotions when framed as "Percent More Free." In: E. Iyer & G. R. Milne (Eds.), Proceedings of the 1997 Marketing and Public Policy Conference, pp. 91-92. Chicago: American Marketing Association.
-
(1997)
Proceedings of the 1997 Marketing and Public Policy Conference
, pp. 91-92
-
-
Seibert, L.J.1
-
48
-
-
84973715363
-
Color counts, too!
-
January
-
Sewell, J. H. (1983). Color counts, too! Academic Therapy (January), 329-337.
-
(1983)
Academic Therapy
, pp. 329-337
-
-
Sewell, J.H.1
-
49
-
-
84965534142
-
Representation of colors in the blind, colorblind, and normally-sighted
-
Shepard, R. N., & Cooper, L. A. (1992). Representation of colors in the blind, colorblind, and normally-sighted. Psychological Science, 3, 97-104.
-
(1992)
Psychological Science
, vol.3
, pp. 97-104
-
-
Shepard, R.N.1
Cooper, L.A.2
-
50
-
-
0015082650
-
Color coding for information location
-
Shontz, W. D., Trumm, G. A., & Williams, L. G. (1971). Color coding for information location. Human Factors, 13, 237-246.
-
(1971)
Human Factors
, vol.13
, pp. 237-246
-
-
Shontz, W.D.1
Trumm, G.A.2
Williams, L.G.3
-
51
-
-
0040304852
-
The Nutrition Labeling and Education Act - Progress to date and challenges for the future
-
Silverglade, B.A. (1996). The Nutrition Labeling and Education Act - Progress to date and challenges for the future. Journal of Public Policy and Marketing, 15, 148-150.
-
(1996)
Journal of Public Policy and Marketing
, vol.15
, pp. 148-150
-
-
Silverglade, B.A.1
-
53
-
-
0040959190
-
Congress considers ADA's relevance to web
-
Thibodeau, P. (2000). Congress considers ADA's relevance to web. Computerworld, 34(7), 4.
-
(2000)
Computerworld
, vol.34
, Issue.7
, pp. 4
-
-
Thibodeau, P.1
-
54
-
-
84937293064
-
Understanding the socialized body: A poststructuralist analysis of consumers' self-conceptions, body images, and selfcare practices
-
Thompson, C. J., & Hirschman, E. C. (1995). Understanding the socialized body: A poststructuralist analysis of consumers' self-conceptions, body images, and selfcare practices. Journal of Consumer Research, 22, 139-153.
-
(1995)
Journal of Consumer Research
, vol.22
, pp. 139-153
-
-
Thompson, C.J.1
Hirschman, E.C.2
-
56
-
-
52849109404
-
Color vision...dangers at work
-
Voke, J. (1998). Color vision...dangers at work. The Safety & Health Practitioner, 16(1), 28-30.
-
(1998)
The Safety & Health Practitioner
, vol.16
, Issue.1
, pp. 28-30
-
-
Voke, J.1
-
58
-
-
85037432743
-
Vision tests for rail engineers vary, and may deceive
-
March 27
-
Wald, M. (1997). Vision tests for rail engineers vary, and may deceive. New York Times, March 27, p. 6.
-
(1997)
New York Times
, pp. 6
-
-
Wald, M.1
-
59
-
-
52849098749
-
The light permeability of the retina: Experiments with blind, color-blind, and seeing subjects
-
Weckroth, J., Miettinen, P., & Weckroth, E. (1975). The light permeability of the retina: Experiments with blind, color-blind, and seeing subjects. AFB Research Bulletin, No. 29, 123-143.
-
(1975)
AFB Research Bulletin
, vol.29
, pp. 123-143
-
-
Weckroth, J.1
Miettinen, P.2
Weckroth, E.3
-
60
-
-
85037437059
-
-
Wilson, D. 1998 Retrieved from www.lava.net/~dewilson/web/color.html
-
Wilson, D. (1998). Retrieved from www.lava.net/~dewilson/web/color.html.
-
-
-
-
61
-
-
0346944100
-
Designing for the color-challenged: A challenge
-
retrieved at the following web address
-
Wolfmaier, T. G. (1999). Designing for the color-challenged: A challenge. Inter-networking, 2(1), retrieved at the following web address http://www.sandia.gov/itg/newsletter/mar99/accessibility_color_challenged.html.
-
(1999)
Inter-networking
, vol.2
, Issue.1
-
-
Wolfmaier, T.G.1
|