Evaluating the effects of country-of-origin and consumer ethnocentrism:A case of a transplant product

Journal of International Consumer Marketing

Volumn 13, Issue 3, 2001, Pages 63-85

  Yagci, Mehmet I ^a  

^a LOYOLA UNIVERSITY   (United States)

Author keywords

Brand image; Consumer ethnocentrism; COO; Trans plant products

Indexed keywords

EID: 8844222105     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v13n03_05     Document Type: Article

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