The Ethicality of Using Fear for Social Advertising

Australasian Marketing Journal

Volumn 11, Issue 1, 2003, Pages 12-27

  Arthur, Damien ^a   Quester, Pascale ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Anti smoking advertisements; Ethics; Fear appeal

Indexed keywords

EID: 8644238135     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(03)70115-3     Document Type: Article

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