Commentary ‐ Machiavelli, political marketing and reinventing government

European Journal of Marketing

Volumn 35, Issue 9-10, 2001, Pages 1136-1154

  Harris, Phil ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Marketing; Politics

Indexed keywords

EID: 85204696283     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005962     Document Type: Article

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