Shouts and whispers: The lobbying campaigns for and against resale price maintenance

European Journal of Marketing

Volumn 34, Issue 1-2, 2000, Pages 207-222

  Harrison, Shirley ^a  

^a LEEDS METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Lobbying; Marketing communications; Marketing strategy; Public relations

Indexed keywords

EID: 84859492303     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010306296     Document Type: Article

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