Associative Strength and Consumer Choice Behavior

Handbook of Consumer Psychology

Volumn , Issue , 2018, Pages 437-459

  Jones, Christopher R M ^a   Fazio, Russell H ^a  

^a OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 85145820900     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203809570-25     Document Type: Chapter

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