A structural equation modelling approach for assessing the dimensions of the optimum stimulation level

Journal of International Consumer Marketing

Volumn 12, Issue 3, 2000, Pages 7-26

  Grande, Ildefonso ^a  

^a PUBLIC UNIVERSITY OF NAVARRE   (Spain)

Author keywords

Consumer behavior; Marketing research; Models; Scales; Structural equation models; Variety seeking

Indexed keywords

EID: 85014812386     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v12n03_02     Document Type: Article

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