Color Usage in International Business-to-Business Print Advertising

Industrial Marketing Management

Volumn 29, Issue 3, 2000, Pages 255-261

  Clarke III, Irvine ^b   Honeycutt Jr , Earl D ^a  

^a OLD DOMINION UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034179509     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(99)00068-1     Document Type: Article

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