Public communication campaigns: Theoretical principles and practical applications

Media Effects: Advances in Theory and Research

Volumn , Issue , 2009, Pages 436-468

  Rice, Ronald E ^a   Atkin, Charles K ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

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EID: 85118289035     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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