The Challenge of Changing Audiences: Or, What is the Audience Researcher to do in the Age of the Internet?

European Journal of Communication

Volumn 19, Issue 1, 2004, Pages 75-86

  Livingstone, Sonia ^a  

^a LONDON SCHOOL OF ECONOMICS   (United Kingdom)

Author keywords

Historical change; Media audiences; Media reception and consumption; New media users; Text reader metaphor

Indexed keywords

EID: 1642283150     PISSN: 02673231     EISSN: None     Source Type: Journal    
DOI: 10.1177/0267323104040695     Document Type: Conference Paper

References (16)

1. Allor, M. (1988) 'Relocating the Site of the Audience', Critical Studies in Mass Communication 5: 217-33.
2. Burbules, N.C. (1998) 'Rhetorics on the Web: Hyperreading and Critical Literacy', pp. 102-22 in I. Snyder (ed.) Page to Screen: Taking Literacy into the Electronic Era. New York: Routledge.
3. Butsch, R. (2000) The Making of American Audiences: From Stage to Television 1750-1990. Cambridge: Cambridge University Press.
4. Childs, Greg (Head of Future TV, CBBC, BBC) (2003) 'Cell-Phones and Mobile Opportunities and Challenges: A Broadcaster's Perspective', paper presented to the Experts' Meeting, 'Children, Mobile Phones and the Internet', Mitsubishi Research Institute, Tokyo, 6-7 March.
5. Coltheart, M. (ed.) (1987) Attention and Performance XII: The Psychology of Reading. London: Lawrence Erlbaum.
6. Eco, U. (1979) 'Introduction: The Role of the Reader', pp. 3-43 in The Role of the Reader: Explorations in the Semiotics of Texts. Bloomington: Indiana University Press.
7. Fiske, J. (1992) 'Audiencing: A Cultural Studies Approach to Watching Television', Poetics 21: 345-59.
8. Fornas, J., K. Klein, M. Ladendorf, J. Sunden and M. Svenigsson (2002) 'Into Digital Borderlands', pp. 1-47 in J. Fornas, K. Klein, M. Ladendorf, J. Sunden and M. Svenigsson (eds) Digital Borderlands. New York: Peter Lang.
9. Hine, C. (2000) Virtual Ethnography. London: Sage.
10. Jankowski, N., S. Jones, R. Samarajiva and R. Silverstone (1999) 'What's New about New Media?', Themed section, New Media and Society 1(1): 5-82.
11. Livingstone, S. (1998) Making Sense of Television: The Psychology of Audience Interpretation, 2nd edn. London: Routledge.
12. Livingstone, S. (2003) 'The Changing Nature of Audiences: From the Mass Audience to the Interactive Media User', pp. 337-59 in A. Valdivia (ed.) The Blackwell Companion to Media Research. Oxford: Blackwell.
13. Radway, J. (1988) 'Reception Study: Ethnography and the Problems of Dispersed Audiences and Nomadic Subjects', Cultural Studies 2(3): 359-76.
14. Silverstone, R. (1994) Television and Everyday Life. London: Routledge.
15. Snyder, I. (1998) 'Beyond the Hype: Reassessing Hypertext', pp. 125-53 in I. Snyder (ed.) Page to Screen: Taking Literacy into the Electronic Era. London and New York: Routledge.
16. Wartella, E. and B. Reeves (1985) 'Historical Trends in Research on Children and the Media: 1900-1960', Journal of Communication 35(2): 118-33.