Mobile marketing: A contemporary strategic perspective

International Journal of Technology Marketing

Volumn 9, Issue 3, 2014, Pages 270-287

  Amirkhanpour, Monaliz ^a   Vrontis, Demetris ^b   Thrassou, Alkis ^b  

^a UNIVERSITY OF GLOUCESTERSHIRE   (United Kingdom)

^b UNIVERSITY OF NICOSIA   (Cyprus)

Author keywords

Consumer behaviour; Digital marketing; Direct marketing; Mobile advertising; Mobile marketing; Mobile sales promotions; SoLoMo marketing; Strategic marketing

Indexed keywords

EID: 85098283456     PISSN: 1741878X     EISSN: 17418798     Source Type: Journal    
DOI: 10.1504/IJTMKT.2014.063855     Document Type: Review

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