Puns, relevance and appreciation in advertisements

Journal of Pragmatics

Volumn 37, Issue 5, 2005, Pages 707-721

  van Mulken, Margot ^a   van Enschot van Dijk, Renske ^a  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

Author keywords

Advertising; Puns; Relevance Theory

Indexed keywords

EID: 13444263836     PISSN: 03782166     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pragma.2004.09.008     Document Type: Article

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