A functional analysis of political advertising across media, 1998

Communication Studies

Volumn 51, Issue 3, 2000, Pages 274-295

  Benoit, William L ^a  

^a UNIVERSITY OF MISSOURI   (United States)

Author keywords

Acclaims; Attacks; Character; Defenses; Direct Mail; Functional Theory; Newspaper Ads; Policy; Political Advertising; TV Spots; Webpages

Indexed keywords

EID: 28744440182     PISSN: 10510974     EISSN: 17451035     Source Type: Journal    
DOI: 10.1080/10510970009388524     Document Type: Article

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