-
3
-
-
84948949910
-
Language planning: a grounded approach
-
Jean-Marcus Dewaele, Alex Housen and Li Wei (eds.), Clevedon: Multilingual Matters
-
Baker, Colin 2003 Language planning: a grounded approach. In: Jean-Marcus Dewaele, Alex Housen and Li Wei (eds.), 88-111. Bilingualism: Beyond Basic Principles. Clevedon: Multilingual Matters.
-
(2003)
Bilingualism: Beyond Basic Principles
, pp. 88-111
-
-
Baker, C.1
-
4
-
-
27844492142
-
-
Language, Marketing Communication, and Consumerism. Tokyo: Tokyo University of Foreign Studies
-
Bhatia, Tej K. 2000 Advertising in rural India. Language, Marketing Communication, and Consumerism. Tokyo: Tokyo University of Foreign Studies.
-
(2000)
Advertising in rural India
-
-
Bhatia, T.K.1
-
6
-
-
24944457464
-
-
A Study of its Development. Clevedon, UK: Multilingual Matters
-
Brutt-Griffler, J. 2002 World English. A Study of its Development. Clevedon, UK: Multilingual Matters.
-
(2002)
World English
-
-
Brutt-Griffler, J.1
-
7
-
-
0007192385
-
Localization in international branding. A preliminary investigation on Chinese names of foreign brands in Hong Kong
-
Chan, Allan K.K. 1990 Localization in international branding. A preliminary investigation on Chinese names of foreign brands in Hong Kong. International Journal of Advertising 9: 81-91.
-
(1990)
International Journal of Advertising
, vol.9
, pp. 81-91
-
-
Chan, A.K.K.1
-
8
-
-
84937314130
-
English as a cultural symbol: the case of advertisements in French-speaking Switzerland
-
Chesire, J. and Moser, L. 1994 English as a cultural symbol: the case of advertisements in French-speaking Switzerland. Journal of Multilingual and Multicultural Development 15, 451-469.
-
(1994)
Journal of Multilingual and Multicultural Development
, vol.15
, pp. 451-469
-
-
Chesire, J.1
Moser, L.2
-
10
-
-
85064424211
-
The economics of language in the Asian Pacific
-
Coulmas, Florian (ed.) 1991 The economics of language in the Asian Pacific. Journal of Asian Pacific Communication 2(1).
-
(1991)
Journal of Asian Pacific Communication
, vol.2
, Issue.1
-
-
Coulmas, F.1
-
12
-
-
70349922226
-
Was ist die deutsche Sprache wert?
-
Berlin: De Gruyter. In: J. Born, G. Stickel (eds.)
-
Coulmas, Florian 1993 Was ist die deutsche Sprache wert? In: J. Born, G. Stickel (eds.), Deutsch als Verkehrssprache in Europa. 9-25. Berlin: De Gruyter.
-
(1993)
Deutsch als Verkehrssprache in Europa
, pp. 9-25
-
-
Coulmas, F.1
-
14
-
-
0004095107
-
-
How Globalization is Reshaping our Lives. New York: Routledge
-
Giddens, Anthony 2000 Runaway World. How Globalization is Reshaping our Lives. New York: Routledge.
-
(2000)
Runaway World
-
-
Giddens, A.1
-
15
-
-
84927454194
-
The role of ethnocultural stereotypes and foreign languages in Japanese commercials
-
Haarmann, Harald 1984 The role of ethnocultural stereotypes and foreign languages in Japanese commercials. International Journal of the Sociology of Language 50: 101-121.
-
(1984)
International Journal of the Sociology of Language
, vol.50
, pp. 101-121
-
-
Haarmann, H.1
-
16
-
-
84928449109
-
Verbal strategies in Japanese fashion magazines-a study in impersonal bilingualism and ethnosymbolism
-
Haarmann, Harald 1986 Verbal strategies in Japanese fashion magazines-a study in impersonal bilingualism and ethnosymbolism. International Journal of the Sociology of Language 58: 107-121.
-
(1986)
International Journal of the Sociology of Language
, vol.58
, pp. 107-121
-
-
Haarmann, H.1
-
17
-
-
0007202106
-
-
From the Japanese Case to a General Sociolinguistic Perspective. Berlin: Mouton de Gruyter
-
Haarmann, Harald 1989 Symbolic Values of Foreign Language Use. From the Japanese Case to a General Sociolinguistic Perspective. Berlin: Mouton de Gruyter.
-
(1989)
Symbolic Values of Foreign Language Use
-
-
Haarmann, H.1
-
18
-
-
85055301312
-
The Social Significance of English Usage in Japan
-
Hogan, Jackie 2003 The Social Significance of English Usage in Japan. Japanese Studies 23: 43-58.
-
(2003)
Japanese Studies
, vol.23
, pp. 43-58
-
-
Hogan, J.1
-
19
-
-
11244270738
-
Chinese branding name: from general principles to specific rules
-
Huang, Yue Yuan and Chan, Allan K. K. 1997 Chinese branding name: from general principles to specific rules. International Journal of Advertising 16: 320-35.
-
(1997)
International Journal of Advertising
, vol.16
, pp. 320-335
-
-
Huang, Y.Y.1
Chan, A.K.K.2
-
21
-
-
34347208003
-
Code-switching in media texts: its implications on society and culture in postcolonial Hong Kong
-
David C.S. Li, Angel Lin and Wai King Tsang (eds.), Hong Kong: Linguistic Society of Hong Kong
-
Lee, Micky 2000 Code-switching in media texts: its implications on society and culture in postcolonial Hong Kong. In: David C.S. Li, Angel Lin and Wai King Tsang (eds.), Language and Education in Postcolonial Hong Kong. 95-129. Hong Kong: Linguistic Society of Hong Kong.
-
(2000)
Language and Education in Postcolonial Hong Kong
, pp. 95-129
-
-
Lee, M.1
-
22
-
-
34247436945
-
Between English and Esperanto: What does it take to be a world language?
-
Li, David C.S. 2003 Between English and Esperanto: What does it take to be a world language? International Journal of the Sociology of Language 164: 33-63.
-
(2003)
International Journal of the Sociology of Language
, vol.164
, pp. 33-63
-
-
Li, D.C.S.1
-
23
-
-
7444246071
-
Being international, local and Chinese: advertisements on the Hong Kong Mass Transit Railway
-
Lock, Graham 2003 Being international, local and Chinese: advertisements on the Hong Kong Mass Transit Railway. Visual Communication 2: 195-214.
-
(2003)
Visual Communication
, vol.2
, pp. 195-214
-
-
Lock, G.1
-
26
-
-
85064423549
-
-
An Introduction to Cultural Anthropology. 6th edn. Melbourne: Thomson
-
Peoples, James and Bailey, Garrick 2003 Humanity. An Introduction to Cultural Anthropology. 6th edn. Melbourne: Thomson.
-
(2003)
Humanity
-
-
Peoples, J.1
Bailey, G.2
-
29
-
-
34548019924
-
Multilingualism and the modes of TV advertising
-
Friedrich Ungerer (ed.), Amsterdam/Philadelphia: John Benjamins
-
Piller, Ingrid 2000 Multilingualism and the modes of TV advertising. In: Friedrich Ungerer (ed.), English Media Texts Past and Present. Language and Text Structure. 263-279. Amsterdam/Philadelphia: John Benjamins.
-
(2000)
English Media Texts Past and Present. Language and Text Structure
, pp. 263-279
-
-
Piller, I.1
-
30
-
-
0035373969
-
Identity construction in multilingual advertising
-
Piller, Ingrid 2001 Identity construction in multilingual advertising. Language in Society 30: 153-186.
-
(2001)
Language in Society
, vol.30
, pp. 153-186
-
-
Piller, I.1
-
31
-
-
3042693523
-
-
Race, Language, Class. Thousand Oaks, CA: Sage Publications
-
Rodriguez, América 1999 Making Latino News. Race, Language, Class. Thousand Oaks, CA: Sage Publications.
-
(1999)
Making Latino News
-
-
Rodriguez, A.1
-
33
-
-
84905153132
-
-
Cutting-edge Strategies for Going Multilingual in a Global Age. Amsterdam / Philadelphia: John Benjamins
-
Sprung, Robert C. (ed.) 2000 Translating into Success. Cutting-edge Strategies for Going Multilingual in a Global Age. Amsterdam / Philadelphia: John Benjamins.
-
(2000)
Translating into Success
-
-
Sprung, R.C.1
-
34
-
-
85064421761
-
Cantonese as an additional language: problems and prospects
-
press
-
Tinker-Sachs, Gertrude and Li, David C.S. in press Cantonese as an additional language: problems and prospects. Multilingua.
-
Multilingua
-
-
Tinker-Sachs, G.1
Li, D.C.S.2
-
35
-
-
22344436412
-
Using linguistics for creating better international brand names
-
Usunier, Jean-Claude and Shaner, Janet 2002 Using linguistics for creating better international brand names. Journal of Marketing Communications 8: 211-228.
-
(2002)
Journal of Marketing Communications
, vol.8
, pp. 211-228
-
-
Usunier, J.-C.1
Shaner, J.2
|