Chinese brand naming: from general principles to specific rules

International Journal of Advertising

Volumn 16, Issue 4, 1997, Pages 320-335

  Huang, Yue Yuan ^a   Chan, Allan K K ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 11244270738     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1997.11104699     Document Type: Article

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