Being International, Local and Chinese: Advertisements on the Hong Kong Mass Transit Railway

Visual Communication

Volumn 2, Issue 2, 2003, Pages 195-214

  Lock, Graham ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

advertising; culture; Hong Kong; multimodality; visual images

Indexed keywords

EID: 7444246071     PISSN: 14703572     EISSN: 17413214     Source Type: Journal    
DOI: 10.1177/1470357203002002005     Document Type: Article

References (17)

1. Bauer, Robert S. (1988) &Written Cantonese of Hong Kong', Cahiers de Linguistique Asie Orientale. 17: 245-293.
2. Chen Ping (1999) Modern Chinese: History and Sociolinguistics. Cambridge: Cambridge University Press.
3. Cook, Guy (1992) The Discourse of Advertising. London: Routledge.
4. Frith, Katherine T. and Tsao, James (1998) &Advertising and Cultural China: Challenges and Opportunities in Asia', Asian Journal of Communication. 8(2): 1-17.
5. Gibbons, J. (1979) &Code-Mixing and Koineizing in the Speech of Students at the University of Hong Kong', Anthropological Linguistics. 21(3): 113-123.
6. Ha, Louisa (1998) &Changes in Language Use and Value Appeals under Political Transition: Hong Kong Advertising 1991-5', Asian Journal of Communication. 8(1): 53-70.
7. Halliday, M.A.K. (1991) &The Notion of “Context” in Language Learning', in Thao Le and M. McCausland (eds) Language Education: Interaction and Development. Proceedings of the International Conference, Vietnam. Launceston: University of Tasmania Press.
8. Halliday, M.A.K. (1994) Introduction to Functional Grammar, 2nd edn. London: Edward Arnold.
9. Kress, Gunther and Van Leeuwen, Theo (1996) Reading Images: The Grammar of Visual Design. London: Routledge.
10. Li, David C.S. (1999) &The Functions and Status of English in Hong Kong: A Post-1997 Update', English World-Wide. 20(1): 67-110.
11. Li, David C.S. (2000) &Phonetic Borrowing: Key to the Vitality of Written Cantonese in Hong Kong', Written Language and Literacy. 3(2): 199-233.
12. Luke, K.K. and Nancarrow, O.T. (1991) &On Being Literate in Hong Kong', Institute of Language in Education Journal. 8: 84-92.
13. Ma, Eric and Fung, Anthony (1997) &Re-sinicization, Nationalism and the Hong Kong Identity', paper presented at the 47th Annual Conference of the International Communication Association, Montreal.
14. McDonald, Edward (1999) &Clause and Verbal Group Systems in Chinese', unpublished doctoral dissertation, Macquarie University.
15. Pennington, Martha C. Lau, Lawrence and Chan, Brian (1998) &Establishing Discourse Coherence Bilingually: A Comparison of Code-Switching and Code-Mixing Modes', Actes du 16e Congres International des Linguistes. Oxford: Elsevier Sciences.
16. Pierson-Smith, A. (2000) &Consuming Advertising: The Search for Identity through Fashion Advertising in Post-Colonial Hong Kong', Perspectives: City University of Hong Kong Department of English Working Papers. 12(1): 115-141.
17. Tu, Wei-Ming (1991) &Cultural China: The Periphery as the Center', Daedelus. 129(2): 1-32.