Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm

Tobacco Control

Volumn 27, Issue 2, 2018, Pages 240-242

  Dewhirst, Timothy ^a  

^a UNIVERSITY OF GUELPH   (Canada)

Author keywords

Advertising and Promotion; Packaging and Labelling; Public policy; Tobacco industry

Indexed keywords

ADVERTISING; HARM REDUCTION; HUMAN; MARKETING; PACKAGING; TOBACCO;

ADVERTISING AS TOPIC; HARM REDUCTION; HUMANS; MARKETING; PRODUCT PACKAGING; TOBACCO PRODUCTS;

EID: 85042879907     PISSN: 09644563     EISSN: 14683318     Source Type: Journal    
DOI: 10.1136/tobaccocontrol-2016-053547     Document Type: Short Survey

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