-
1
-
-
3042909691
-
Is your package an effective communicator? A normative framework for increasing the communicative competence of packaging
-
R.L. Underwood, and J. Ozanne Is your package an effective communicator? A normative framework for increasing the communicative competence of packaging J Market Commun 4 4 1998 207 220 (Pubitemid 128543075)
-
(1998)
Journal of Marketing Communications
, vol.4
, Issue.4
, pp. 207-220
-
-
Underwood, R.L.1
Ozanne, J.L.2
-
2
-
-
0347055740
-
Marketing cigarettes with low machine-measured yields
-
DHHS Bethesda MD
-
R.W. Pollay, and T. Dewhirst Marketing cigarettes with low machine-measured yields DHHS, NIH, National Cancer Institute, ed. Smoking and Tobacco Control Monograph 13: risks associated with smoking cigarettes with low machine-measured yields of tar and nicotine 2001 DHHS Bethesda MD 199 233
-
(2001)
DHHS, NIH, National Cancer Institute, Ed. Smoking and Tobacco Control Monograph 13: Risks Associated with Smoking Cigarettes with Low Machine-measured Yields of Tar and Nicotine
, pp. 199-233
-
-
Pollay, R.W.1
Dewhirst, T.2
-
3
-
-
0003013721
-
The dark side of marketing seemingly "light" cigarettes: Successful images and failed fact
-
R.W. Pollay, and T. Dewhirst The dark side of marketing seemingly "Light" cigarettes: successful images and failed fact Tob Control 11 1S 2002 I18 I31
-
(2002)
Tob Control
, vol.11
, Issue.1 S
-
-
Pollay, R.W.1
Dewhirst, T.2
-
4
-
-
0031216063
-
The pack as advertisement
-
J. Slade The pack as advertisement Tob Control 6 3 1997 169 170
-
(1997)
Tob Control
, vol.6
, Issue.3
, pp. 169-170
-
-
Slade, J.1
-
5
-
-
0002837575
-
The cigarette pack as image: New evidence from tobacco industry documents
-
M. Wakefield, C. Morley, J.K. Horan, and K.M. Cummings The cigarette pack as image: new evidence from tobacco industry documents Tob Control 11 1S 2002 I73 I80
-
(2002)
Tob Control
, vol.11
, Issue.1 S
-
-
Wakefield, M.1
Morley, C.2
Horan, J.K.3
Cummings, K.M.4
-
6
-
-
79955833212
-
-
WHO WHO Document Production Services Geneva, Switzerland
-
WHO WHO Framework Convention on Tobacco Control 2005 WHO Document Production Services Geneva, Switzerland
-
(2005)
WHO Framework Convention on Tobacco Control
-
-
-
8
-
-
20444473489
-
What was "light" and "mild" is now "smooth" and "fine": New labelling of Australian cigarettes [3]
-
DOI 10.1136/tc.2005.011692
-
B. King, and R. Borland What was "light" and "mild" is now "smooth" and "fine": new labelling of Australian cigarettes Tob Control 14 3 2005 214 215 (Pubitemid 40814076)
-
(2005)
Tobacco Control
, vol.14
, Issue.3
, pp. 214-215
-
-
King, B.1
Borland, R.2
-
9
-
-
70449470914
-
Survey of descriptors on cigarette packs: Still misleading consumers?
-
J. Peace, N. Wilson, J. Hoek, R. Edwards, and G. Thomson Survey of descriptors on cigarette packs: still misleading consumers? N Z Med J 122 1303 2009 90 96
-
(2009)
N Z Med J
, vol.122
, Issue.1303
, pp. 90-96
-
-
Peace, J.1
Wilson, N.2
Hoek, J.3
Edwards, R.4
Thomson, G.5
-
10
-
-
71449120721
-
Cigarette pack design and perceptions of risk among UK adults and youth
-
D. Hammond, M. Dockrell, D. Arnott, A. Lee, and A. McNeill Cigarette pack design and perceptions of risk among UK adults and youth Eur J Public Health 19 2009 631 637
-
(2009)
Eur J Public Health
, vol.19
, pp. 631-637
-
-
Hammond, D.1
Dockrell, M.2
Arnott, D.3
Lee, A.4
McNeill, A.5
-
11
-
-
70349571321
-
The impact of cigarette package design on perceptions of risk
-
D. Hammond, and C. Parkinson The impact of cigarette package design on perceptions of risk J Public Health (Oxf) 31 3 2009 345 353
-
(2009)
J Public Health (Oxf)
, vol.31
, Issue.3
, pp. 345-353
-
-
Hammond, D.1
Parkinson, C.2
-
12
-
-
1542334918
-
A model for assessing the effects of communication on recreationists
-
M.J. Manfredo, and A. Bright A model for assessing the effects of communication on recreationists J Leisure Res 20 1991 1 20
-
(1991)
J Leisure Res
, vol.20
, pp. 1-20
-
-
Manfredo, M.J.1
Bright, A.2
-
13
-
-
33645372542
-
Evaluating smokers' reactions to advertising for new lower nicotine quest cigarettes
-
W.G. Shadel, C. Lerman, J. Cappella, A.A. Strasser, A. Pinto, and R. Hornik Evaluating smokers' reactions to advertising for new lower nicotine quest cigarettes Psychol Addict Behav 20 1 2006 80 84
-
(2006)
Psychol Addict Behav
, vol.20
, Issue.1
, pp. 80-84
-
-
Shadel, W.G.1
Lerman, C.2
Cappella, J.3
Strasser, A.A.4
Pinto, A.5
Hornik, R.6
-
14
-
-
84903809886
-
Color appearance and color difference specification
-
D.H. Brainard Color appearance and color difference specification S.K. Shevell, The science of color 2nd ed. 2003 Elsevier Oxford, England 206
-
(2003)
The Science of Color
, pp. 206
-
-
Brainard, D.H.1
-
15
-
-
0024354012
-
Measuring the heaviness of smoking: Using self-reported time to the first cigarette of the day and number of cigarettes smoked per day
-
T.F. Heatherton, L.T. Kozlowski, R.C. Frecker, W. Rickert, and J. Robinson Measuring the heaviness of smoking: using self-reported time to the first cigarette of the day and number of cigarettes smoked per day Br J Addict 84 7 1989 791 799
-
(1989)
Br J Addict
, vol.84
, Issue.7
, pp. 791-799
-
-
Heatherton, T.F.1
Kozlowski, L.T.2
Frecker, R.C.3
Rickert, W.4
Robinson, J.5
-
16
-
-
60549103619
-
How do different cigarette design features influence the standard tar yields of popular cigarette brands sold in different countries?
-
R.J. O'Connor, D. Hammond, and A. McNeill How do different cigarette design features influence the standard tar yields of popular cigarette brands sold in different countries? Tob Control 17 1S 2008 i1 i5
-
(2008)
Tob Control
, vol.17
, Issue.1 S
-
-
O'Connor, R.J.1
Hammond, D.2
McNeill, A.3
-
19
-
-
34547644849
-
Implications of the federal court order banning the terms "light" and "mild": What difference could it make?
-
S.J. Anderson, P.M. Ling, and S.A. Glantz Implications of the federal court order banning the terms "light" and "mild": what difference could it make? Tob Control 16 4 2007 275 279
-
(2007)
Tob Control
, vol.16
, Issue.4
, pp. 275-279
-
-
Anderson, S.J.1
Ling, P.M.2
Glantz, S.A.3
-
20
-
-
11244346735
-
Marketing to America's youth: Evidence from corporate documents
-
K.M. Cummings, C.P. Morley, J.K. Horan, C. Steger, and N.R. Leavell Marketing to America's youth: evidence from corporate documents Tob Control 11 1S 2002 I5 I17
-
(2002)
Tob Control
, vol.11
, Issue.1 S
-
-
Cummings, K.M.1
Morley, C.P.2
Horan, J.K.3
Steger, C.4
Leavell, N.R.5
-
25
-
-
40749155430
-
The case for the plain packaging of tobacco products
-
DOI 10.1111/j.1360-0443.2008.02145.x
-
B. Freeman, S. Chapman, and M. Rimmer The case for the plain packaging of tobacco products Addiction 103 4 2008 580 590 (Pubitemid 351389284)
-
(2008)
Addiction
, vol.103
, Issue.4
, pp. 580-590
-
-
Freeman, B.1
Chapman, S.2
Rimmer, M.3
|