Psychological targeting as an effective approach to digital mass persuasion

Proceedings of the National Academy of Sciences of the United States of America

Volumn 114, Issue 48, 2017, Pages 12714-12719

  Matz, S C ^a   Kosinski, M ^b   Nave, G ^c   Stillwell, D J ^d  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b STANFORD UNIVERSITY   (United States)

^c UNIVERSITY OF PENNSYLVANIA   (United States)

^d UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

Digital mass communication; Personality; Persuasion; Psychological targeting; Targeted marketing

Indexed keywords

ADULT; ADVERTISING; ARTICLE; BEHAVIOR; EXPERIENCE; EXTRAVERSION; FEMALE; FIELD EXPERIMENT; HUMAN; HUMAN EXPERIMENT; MALE; MARKETING; MASS COMMUNICATION; NORMAL HUMAN; PERSONALITY; PERSUASIVE COMMUNICATION; PRIORITY JOURNAL; PSYCHOLOGICAL ASPECT; PSYCHOMETRY; PURCHASING; QUESTIONNAIRE; YOUNG ADULT; BEHAVIOR CONTROL; DIRECT-TO-CONSUMER ADVERTIZING; INDIVIDUALITY; INTROVERSION; MASS BEHAVIOR; PROCEDURES; PSYCHOLOGY; SOCIAL MEDIA; UTILIZATION;

BEHAVIOR CONTROL; DIRECT-TO-CONSUMER ADVERTISING; EXTRAVERSION (PSYCHOLOGY); HUMANS; INDIVIDUALITY; INTROVERSION (PSYCHOLOGY); MASS BEHAVIOR; PERSUASIVE COMMUNICATION; PSYCHOMETRICS; SOCIAL MEDIA;

EID: 85035766932     PISSN: 00278424     EISSN: 10916490     Source Type: Journal    
DOI: 10.1073/pnas.1710966114     Document Type: Article

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