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Volumn , Issue , 2012, Pages 1822-1828

Brand pitt: A corpus to explore the art of naming

Author keywords

Branding; Linguistic creativity; Naming

Indexed keywords

SEMANTICS;

EID: 85034399585     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (15)

References (15)
  • 2
    • 56249097213 scopus 로고    scopus 로고
    • Creating new brand names: Effects of relevance, connotation, and pronunciation
    • Yeqing Bao, Alan T Shao, and Drew Rivers. 2008. Creating new brand names: Effects of relevance, connotation, and pronunciation. Journal of Advertising Research, 48 (1): 148.
    • (2008) Journal of Advertising Research , vol.48 , Issue.1 , pp. 148
    • Bao, Y.1    Shao, A.T.2    Rivers, D.3
  • 3
    • 46349090528 scopus 로고
    • Cambridge University Press, Oxford
    • Laurie Bauer, editor. 1983. English Word-Formation. Cambridge University Press, Oxford.
    • (1983) English Word-Formation
    • Bauer, L.1
  • 4
    • 0012383097 scopus 로고
    • The influence of emotional meaning on the recall of words processed for form or selfreference
    • Michael Bock. 1986. The influence of emotional meaning on the recall of words processed for form or selfreference. Psychological Research, 48 (2): 107-112.
    • (1986) Psychological Research , vol.48 , Issue.2 , pp. 107-112
    • Bock, M.1
  • 7
    • 80051652424 scopus 로고    scopus 로고
    • Cognitive tools for successful branding
    • Lorena Pérez Hernández. 2011. Cognitive tools for successful branding. Applied Linguistics, 32: 369-388.
    • (2011) Applied Linguistics , vol.32 , pp. 369-388
    • Pérez Hernández, L.1
  • 10
    • 0011029657 scopus 로고    scopus 로고
    • Creating brand names with meaning: The use of sound symbolism
    • Richard R. Klink. 2000. Creating brand names with meaning: The use of sound symbolism. Marketing Letters, 11 (1): 5-20.
    • (2000) Marketing Letters , vol.11 , Issue.1 , pp. 5-20
    • Klink, R.R.1
  • 11
    • 3943096604 scopus 로고    scopus 로고
    • Creating meaningful brands: The relationship between brand name and brand mark
    • Richard R Klink. 2003. Creating meaningful brands: The relationship between brand name and brand mark. Marketing Letters, 14 (3): 143-157.
    • (2003) Marketing Letters , vol.14 , Issue.3 , pp. 143-157
    • Klink, R.R.1
  • 12
    • 26944477307 scopus 로고    scopus 로고
    • Creating brand identity: A study of evaluation of new brand names
    • C Kohli, K Harich, and Lance Leuthesser. 2005. Creating brand identity: a study of evaluation of new brand names. Journal of Business Research, 58 (11): 1506-1515.
    • (2005) Journal of Business Research , vol.58 , Issue.11 , pp. 1506-1515
    • Kohli, C.1    Harich, K.2    Leuthesser, L.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.