Direct and indirect use of country of origin cues for hybrid and non-hybrid products

Advances in International Marketing

Volumn 12, Issue , 2002, Pages 195-214

  Yun, TaiWoong ^a   Lee, Wei Na ^a   Sego, Trina ^a  

^a NONE

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EID: 35448983157     PISSN: 14747979     EISSN: None     Source Type: Book Series    
DOI: None     Document Type: Article

References (33)