Initiating dialogue on social media: An investigation of athletes' use of dialogic principles and structural features of Twitter

Public Relations Review

Volumn 40, Issue 5, 2014, Pages 853-855

  Watkins, Brandi ^a   Lewis, Regina ^a  

^a UNIVERSITY OF ALABAMA   (United States)

Author keywords

Dialogic principles; Relationship building; Social media; Twitter

Indexed keywords

EID: 85027949016     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2014.08.001     Document Type: Article

References (7)

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