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Volumn 40, Issue 5, 2014, Pages 838-840

Strategic communication of corporate social responsibility (CSR): Effects of stated motives and corporate reputation on stakeholder responses

Author keywords

Communication strategies of CSR; Corporate reputation; CSR; CSR motives

Indexed keywords


EID: 85027935029     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2014.07.005     Document Type: Article
Times cited : (95)

References (6)
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  • 2
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  • 3
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  • 4
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    • Effects of reputation, relational satisfaction, and customer-company identification on positive word-of-mouth intentions
    • Hong S.Y., Yang S.-U. Effects of reputation, relational satisfaction, and customer-company identification on positive word-of-mouth intentions. Journal of Public Relations Research 2009, 21:381-403.
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    • Hong, S.Y.1    Yang, S.-U.2
  • 5
    • 84861631886 scopus 로고    scopus 로고
    • College students' perception of Philip Morris's tobacco-related smoking prevention and tobacco-unrelated social responsibility programs; a comparative study in Korea and the United Stated
    • Kim Y., Choi Y. College students' perception of Philip Morris's tobacco-related smoking prevention and tobacco-unrelated social responsibility programs; a comparative study in Korea and the United Stated. Journal of Public Relations Research 2012, 24:184-199.
    • (2012) Journal of Public Relations Research , vol.24 , pp. 184-199
    • Kim, Y.1    Choi, Y.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.