Celebrity Endorsements in an Indian Perspective: A Review

Indian Journal of Marketing

Volumn 46, Issue 11, 2016, Pages 50-58

  Sharma, Yogita ^a  

^a Banarsi Dass Arya Girls College   (India)

Author keywords

advertisements; celebrity endorsement; factors; negative impact; positive impact

Indexed keywords

EID: 85027584137     PISSN: 09738703     EISSN: None     Source Type: Journal    
DOI: 10.17010/ijom/2016/v46/i11/104741     Document Type: Article

References (28)

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