Impact of celebrity endorsements on brand image

Indian Journal of Marketing

Volumn 42, Issue 2, 2012, Pages 17-26

  Mukherjee, Debiprasad ^a  

^a Life Sciences Digital Business Operations   (India)

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EID: 84886050829     PISSN: 09738703     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (38)

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