Evaluating the impact of mega-sporting events on hotel pricing strategies: the case of the 2014 FIFA World Cup

Tourism Review

Volumn 72, Issue 2, 2017, Pages 184-208

  Barreda, Albert A ^a   Zubieta, Sandra ^b   Chen, Han ^c   Cassilha, Marina ^b   Kageyama, Yoshimasa ^a  

^a MISSOURI STATE UNIVERSITY   (United States)

^b UNIVERSIDAD SAN IGNACIO DE LOYOLA   (Peru)

^c AUBURN UNIVERSITY   (United States)

Author keywords

ADR; Mega events; Price elasticity of demand; Pricing strategies; Revenue management; RevPAR

Indexed keywords

EID: 85023599584     PISSN: 16605373     EISSN: 17598451     Source Type: Journal    
DOI: 10.1108/TR-02-2017-0018     Document Type: Article

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