How commitment to craftsmanship leads to unique value: Steinway & sons' differentiation strategy

Strategy Science

Volumn 2, Issue 1, 2017, Pages 13-38

  Cattani, Gino ^a   Dunbar, Roger L M ^a   Shapira, Zur ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

Authenticity; Commitment; Competitive landscape; Craftsmanship; Differentiation; Family business; Grand piano; Historical case; Steinway Sons; Technical core; Value

Indexed keywords

EID: 85022345397     PISSN: 23332050     EISSN: 23332077     Source Type: Journal    
DOI: 10.1287/stsc.2017.0024     Document Type: Review

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