Effective social media marketing strategy: Facebook as an opportunity for universities

International Journal of Retail and Distribution Management

Volumn 45, Issue 5, 2017, Pages 532-549

  Assimakopoulos, Costas ^a   Antoniadis, Ioannis ^b   Kayas, Oliver G ^c   Dvizac, Dragana ^d  

^a ALEXANDER TECHNOLOGICAL EDUCATIONAL INSTITUTE OF THESSALONIKI   (Greece)

^b UNIVERSITY OF WESTERN MACEDONIA   (Greece)

^c MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^d UNIVERSITY OF NOVI SAD   (Serbia)

Author keywords

Greece and Republic of Serbia; Higher education; Marketing and Facebook; Social media marketing; Social networking sites; Universities

Indexed keywords

EID: 85018329788     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJRDM-11-2016-0211     Document Type: Article

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