Growing on steroids: Rapidly scaling the user base of digital ventures through digital innovaton

MIS Quarterly: Management Information Systems

Volumn 41, Issue 1, 2017, Pages 301-314

  Huang, Jimmy ^a   Henfridsson, Ola ^a   Liu, Martin J ^b   Newell, Sue ^c  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^c UNIVERSITY OF SUSSEX   (United Kingdom)

Author keywords

Case study; Digital innovation; Digital technology; Digital ventures; Rapid scaling; User base

Indexed keywords

MANAGEMENT INFORMATION SYSTEMS;

DIGITAL INNOVATIONS; DIGITAL TECHNOLOGIES; DIGITAL VENTURES; RAPID SCALING; USER BASE;

METADATA;

EID: 85016296448     PISSN: 02767783     EISSN: 21629730     Source Type: Journal    
DOI: 10.25300/MISQ/2017/41.1.16     Document Type: Article

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