Optimal bundling of technological products with network externality

Management Science

Volumn 56, Issue 12, 2010, Pages 2224-2236

  Prasad, Ashutosh ^a   Venkatesh, R ^b   Mahajan, Vijay ^c  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b UNIVERSITY OF PITTSBURGH   (United States)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Bundling; Ecommerce; High technology; Network externality; Pricing

Indexed keywords

BUNDLING; E-COMMERCE; HIGH TECHNOLOGY; NETWORK EXTERNALITY; PRICING;

COSTS; ELECTRONIC COMMERCE; OPTIMIZATION; PROFITABILITY; TECHNOLOGY;

ECONOMICS;

EID: 78650341256     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1100.1259     Document Type: Article

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