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Volumn 17, Issue 2, 1998, Pages 233-253

Perceptions of the media in three different cultures: The US, Australia & Taiwan

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EID: 76549089495     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104717     Document Type: Article
Times cited : (6)

References (14)
  • 1
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    • ‘Measuring audience perceptions of commercials and relating them to ad impact’
    • Aug/Sept
    • Aaker, D.A., & Stayman, D.M., (1990) ‘Measuring audience perceptions of commercials and relating them to ad impact’, Journal of Advertising Research, Aug/Sept, 7–17.
    • (1990) Journal of Advertising Research , pp. 7-17
    • Aaker, D.A.1    Stayman, D.M.2
  • 2
    • 85064023202 scopus 로고
    • 27 September
    • Advertising Age, 27 September, 1995, 62.
    • (1995) , pp. 62
  • 3
    • 0001835446 scopus 로고
    • ‘Functional and belief dimensions of attitudes to television advertising: implications for copytesting’
    • Alwitt, L.F., & Prabhaker, P.R., (1992) ‘Functional and belief dimensions of attitudes to television advertising: implications for copytesting’, Journal of Advertising Research, 32(5), 30–42.
    • (1992) Journal of Advertising Research , vol.32 , Issue.5 , pp. 30-42
    • Alwitt, L.F.1    Prabhaker, P.R.2
  • 5
    • 84934392902 scopus 로고
    • ‘Businessmen re-advertising: Yes, But…’
    • May/June
    • Greyser, S.A., (1962) ‘Businessmen re-advertising: Yes, But…’, Harvard Business Review, May/June, 20–46, 182–193.
    • (1962) Harvard Business Review , pp. 182-193
    • Greyser, S.A.1
  • 6
    • 0010670916 scopus 로고
    • ‘Businessmen look hard at advertising’
    • May/June
    • Greyser, S.A., & Reece, B.B., (1971) ‘Businessmen look hard at advertising’, Harvard Business Review, May/June, 18–26, 157–165.
    • (1971) Harvard Business Review , pp. 157-165
    • Greyser, S.A.1    Reece, B.B.2
  • 7
    • 84925886679 scopus 로고
    • ‘What students think of advertising’
    • Haller, T.F., (1974) ‘What students think of advertising’, Journal of Advertising Research, 1, 33–43.
    • (1974) Journal of Advertising Research , vol.1 , pp. 33-43
    • Haller, T.F.1
  • 9
    • 0001740015 scopus 로고
    • The relative roles of brand beliefs and attitude toward the ad as mediators of brand attitude: a second look’
    • Mittal, B., (1990) The relative roles of brand beliefs and attitude toward the ad as mediators of brand attitude: a second look’, Journal of Marketing Research, 27(2), 209–219.
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    • Mittal, B.1
  • 10
    • 0001903232 scopus 로고
    • ‘Public assessment of TV advertising: faint praise and harsh criticism’
    • Jan/Feb
    • Mittal, B., (1994) ‘Public assessment of TV advertising: faint praise and harsh criticism’, Journal of Advertising Research, Jan/Feb, 35–52.
    • (1994) Journal of Advertising Research , pp. 35-52
    • Mittal, B.1
  • 11
    • 84992912923 scopus 로고
    • ‘Advertising to consumer: how'm I doin'?’
    • Ogilvy & Mather (1985) ‘Advertising to consumer: how'm I doin'?’, Listening Post, 61, 2.
    • (1985) Listening Post , vol.61 , pp. 2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.