Optimizing performance-based internet advertisement campaigns

Operations Research

Volumn 65, Issue 1, 2017, Pages 38-54

  Mookerjee, Radha ^a   Kumar, Subodha ^b   Mookerjee, Vijay S ^a  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Internet advertising; Performance constraints; Revenue optimization; Visitor profiling

Indexed keywords

STRUCTURAL OPTIMIZATION; WEBSITES;

ADVERTISING NETWORKS; CLICK-THROUGH RATE; INTERNET ADVERTISING; OPTIMIZING PERFORMANCE; PERFORMANCE CONSTRAINTS; PREDICTIVE MODELING; REVENUE OPTIMIZATION; VISITOR PROFILING;

MARKETING;

EID: 85016028195     PISSN: 0030364X     EISSN: 15265463     Source Type: Journal    
DOI: 10.1287/opre.2016.1553     Document Type: Article

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