Making snowflakes like stocks: Stretching, bending, and positioning to make financial market analogies work in online advertising

Organization Science

Volumn 27, Issue 4, 2016, Pages 1029-1048

  Glaser, Vern L ^a   Fiss, Peer C ^b   Kennedy, Mark Thomas ^c  

^a UNIVERSITY OF ALBERTA   (Canada)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^c IMPERIAL COLLEGE LONDON   (United Kingdom)

Author keywords

Analogy; Behavioral strategy; Business models; Financial markets; Financialization; Online advertising; Performativity

Indexed keywords

EID: 85014897432     PISSN: 10477039     EISSN: 15265455     Source Type: Journal    
DOI: 10.1287/ORSC.2016.1069     Document Type: Article

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