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Volumn 19, Issue 3, 2017, Pages 384-400

Algorithmic brands: A decade of brand experiments with mobile and social media

Author keywords

Algorithms; branding; mobile media; music festivals; participation; social media; surveillance

Indexed keywords


EID: 85014888002     PISSN: 14614448     EISSN: 14617315     Source Type: Journal    
DOI: 10.1177/1461444815605463     Document Type: Article
Times cited : (49)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.