Things to do with brands: Creating and calculating value

HAU: Journal of Ethnographic Theory

Volumn 3, Issue 1, 2013, Pages 44-63

  Foster, Robert J ^a  

^a UNIVERSITY OF ROCHESTER   (United States)

Author keywords

Brands; Consumption; Gifts and commodities; The coca cola company; Value creation

Indexed keywords

EID: 84925448955     PISSN: 20491115     EISSN: None     Source Type: Journal    
DOI: 10.14318/hau3.1.004     Document Type: Article

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